What is #30 Wears About?
Our family are all big Harry Potter fans and we were quick to notice Emma Watson’s participation in EcoAge– a consultancy that uses influencers to address the issues of our day by delivering solutions, through ethical and sustainable values. Emma’s focus is on fashion. Specifically that today we buy 80 billion pieces of clothing globally each year. This is up 400% from only two decades ago.
Next time you buy a new piece of clothing, ask yourself: ‘will I wear it a minimum of 30 times?’ If the answer is yes (the average is seven times), then buy it, but you’d be surprised how many times you say no. Or just ask yourself- what would Emma do? Check out her new Instagram feed to be inspired by the designers aligning with this movement and explore #30 Wears to follow this movement.